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grupo next

Spain

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Grupo Next is an expert company in Big Data about mobility.The company is able to generate data or use third-party data to develop the full-ended User ontology in such a way that you can offer you what you need, when you need it and only if you need it. They are also specialists in enrichment and data monetization, determining its value. There best-known use case is nextsmartcar, a car platform connected where they anticipate the needs of end users in their mobility.
Customer segmentation with machine learning
This project involve the CRM database clustering, applying unsupervised machine learning algorithm using Python. The project consist of : 1. Business case analysis. 2.Data preparation 3. Segmentation with K-means Clustering. 4.Hyperparamentr Tuning 5.Visualization and interpretation of the results. In output we have applied a scoring for the further client fidelization in a custom groups.